Unique Gallery Branch Concept Proposal
Spatial Design 2023
The project develops a spatial concept for Unique Gallery's branch locations, extending the Scapa design elements from the main shop to establish a unified brand visual language. The proposal uses micro-cement as the primary material, creating an experience of "viewing in flow" through spatial themes of labyrinth and dreamscape.
The labyrinthine circulation blurs boundaries between display and movement, with spatial continuity and turns guiding visitors into non-linear viewing narratives. The consistent use of micro-cement reinforces this sense of flow, as the material's texture becomes a carrier of spatial atmosphere through shifting light and shadow. The dreamscape theme materialises here as a tangible, traversable physical experience.
The project develops a spatial concept for Unique Gallery's branch locations, extending the Scapa design elements from the main shop to establish a unified brand visual language. The proposal uses micro-cement as the primary material, creating an experience of "viewing in flow" through spatial themes of labyrinth and dreamscape.
The labyrinthine circulation blurs boundaries between display and movement, with spatial continuity and turns guiding visitors into non-linear viewing narratives. The consistent use of micro-cement reinforces this sense of flow, as the material's texture becomes a carrier of spatial atmosphere through shifting light and shadow. The dreamscape theme materialises here as a tangible, traversable physical experience.
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